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About:
Get It Clear is a self-discovery brand whose name captures the core idea of the project.
It reflects the brand’s mission: helping you find clarity within yourself and your thoughts.

Roles:
Art Direction
Identity Design
Print Materials Design

Context:
Get It Clear is a self-discovery brand whose name captures the core idea of the project.
It reflects the brand’s mission: helping you find clarity within yourself and your thoughts.

Visual Direction:
The card design is restrained and minimal, allowing you to focus entirely on the phrase and your current state of mind. The absence of unnecessary visual elements creates space for contemplation, reflection, and an honest dialogue with yourself.

The brand’s colors flow into chaotic gradients, changing their state along with you.

During the process, the idea emerged to create a character who would accompany you on your journey of self-discovery and become a source of support.

Visually, the character is built from the first letters of the brand name, while the founder gave it a name — Happy Hapu. This is how the character became part of the brand’s visual language and personality.

Enjoy finding your clarity.

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