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Concept and packaging design
for Gunia Project

The design concept is based on a step-by-step expedition through the meanings that are embedded in each product of the brand. The history of the GUNIA Project began with an expedition to the Carpathians, where the brand's philosophy was built and Ukrainian culture was studied. During the unpacking, the customer will be able to get to know the brand, the idea of the collection, the underlying meanings, and at the end of the journey, get acquainted with the product directly.

The first stage: a brief introduction to the brand and a story about what the client will be waiting for now.

Second stage: detailed information about the collection.

This packaging was made on the example of the “Kolyada” plate from the Christmas collection, so here we tell about Christmas traditions in Ukraine, the culture of celebration, and add historical photos. We also pay attention to the source of the inspiration for the image for the “Kolyada” plate.

Let's move on to the last stage – getting to know the product.

Introduction and invitation to expedition – History of the collection – Getting to know the product

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